David Foster Wallace's recent suicide has produced what is to me a surprising number of highly laudatory reflections on the man and his work. I'm not surprised that people who write about him loved his work, but I am a little surprised at the sheer volume of these reflections. For a writer who has not been particularly prominent on the cultural map for roughly a decade (though he never disappeared), his work seems to command a great deal of respect. No doubt this respect is well earned and appropriate, and I am not here to claim otherwise, although it seems a bit of stretch to me to call him a "great novelist" or "the most important novelist of his generation" (Boston Globe) since he wrote only two novels, one of which is not often read. Indeed, the bulk of his work (in pieces, not pages) has been short stories--and more recently—essays, while the bulk of his fame rests on his opus Infinite Jest. I have no opinion on whether he was a great novelist or not, since I haven't read more than a few sentences of his work, and therein lay my thoughts at this moment.
There are a variety of putative reasons that I never cracked Infinite Jest. Certainly its capaciousness contributed, although I am not typically terrified of long novels. Then too there are the footnotes, an affectation that I found more than a little ridiculous, although his footnoting addiction perhaps resembles my thought process more than I'd like to admit. But in actuality, there's only one real reason that I've not read Wallace. It is an unfair reason, one that blames the artifact for its artifice--to be sure--but I think it's worth discussing, particularly since it has largely been ignored in the recent considerations of Wallace's work. Infinite Jest suffered two related stigmas in my view. First, it was heavily marketed. Second, it was heavily marketed to a certain niche market, what was then called "alternative" culture.
The novel, through no fault of its own or of Wallace's, became kind of a cultural marker for alternative/slacker/Gen X-Y subculture, in the same way perhaps as Lollapalooza I-III attendance did. It was the chosen book for hipster douchebags to pretend they were reading in the coffee shop while they were picking up women. Posters for it were plastered all over downtown Seattle, and it was hailed by the target audience just as much as the critics as a novel of the "now" generation. Now, none of this is to say that it's not a great book, and again this reception is not Wallace's fault, and I know plenty of people who read the book, enjoyed it, thought about it, and didn't think of it as a signal moment in counter-culture of the 1990s. But I chafe at the thought of being told what defines me, and I was frankly tremendously annoyed by the book's omnipresence. I will have that orange and blue jacket with clouds on it burned into psyche for the rest of my life.
For me, and again this is unfair to the book itself, Infinite Jest belongs indelibly to the era of fashion designers selling plaid flannel shirts, the endless Time/Newsweek articles on Generation Y and "alternative culture," the beginning of the cult of tribal tattoos, etc. It always struck me as a book that developed a cult following not through word of mouth, but through marketing and its position as a symbol of status. This may be entirely false, and groundswell may well have driven the novel's marketing strategy, but I speak here only of my impressions, not of the facts of the matter which are unknown to me.
As a result of what I felt, and honestly still feel, was the cynical marketing of Infinite Jest and its historio-cultural place as a symbol for the mainstreaming of late '80s to mid '90s "alternative culture," I've always avoided it. I think probably enough time has passed that I can and should put this prejudice aside and read the damned thing. I intend to, some day. But I insist that we not forget that this particular book has a wealth of cultural baggage associated with it, whether Wallace meant it to or not. The marketing of this book, separate but yet inseparable from its existence, has meaning and resonance beyond the book itself, and it deserves very much to be brought to bear when we speak of Wallace's legacy. Wallace was no doubt a smart and talented man, and someday perhaps I will be able to offer an opinion of him as a writer. Until then, I will continue to insist that we not forget that he and his work were offered up as sacrifices to the disingenuousness of the culture machine which he apparently so reviled. This may be the nature of the art object in the age of mechanical reproduction; it may be the inevitability of culture industry at work; it is certainly not the fault of the author or his work. Nonetheless, it marks a change in American sub or counter-culture; indeed it marks the end of "alternative" culture as a DIY development (of course some would argue it never was that, a view that can be supported, but which I think is flawed nevertheless) and its subsumption into the mainstream. It also in some ways shows the power of the (sub)cultural talisman, and perhaps its emptiness and the emptiness of its culture as the artifact absorbs the artwork. These moments, issues, and complications continue to be a central part of the impact of Infinite Jest and its author.